Marketing Essay Example | Topics and Well Written Essays - 1500 words

Marketing - Essay ExampleMarketers have to pay close attention to contrastive aspects of marketing both in real and digital marketing techniques therefore their key responsibility is to perplex an integrated linkage between the psychological images of product portrayed through several(a) marketing techniques. In summary, customer should be provided with a realistic debate of the product through marketing, so that he does not feel betrayed while utilizing the product for the first time, thus nullifying the possibility of overpromising. 2.0 Literature Review However, this concept is worn down according to the present literature of marketing (Cornelisson, 2003), so more empirical study is warranted for concerning this important topic. IMC is inform to have a positive relate on the brand image of the product (Reid, Luxton, & Movondo, 2005), through this technique products can be advertised worldwide in minimal financial implications. Another study is of the view that marketing co mbines, historical evidence, present development and future implications of a product upon customers feature of life. But conventional advertisement methodologies were not able to communicate these aspects of the product (Finne & Gronroos, 2009). Therefore, the promotional activities focused on the present development of the product, in this way customer could not relate the past, present and future with the product, this caused the impact of marketing to drop in the past. However, the availability of electronic media, such as internet streaming exposure technology, provides a ground for marketers to integrate the three times of a product in front of customers and prospects. IMC is in like manner believed to be highly flexible in nature and could be used to market wide wander of products and services. (Luck & Moffatt, 2009). Hence this method for marketing is based on the concept of highlighting abstractive qualities of the product, such as good looks in case of clothing and eas e of access for a website. The phenomenon under study is alike designed to build customer linkages on personal level, because advertisements appear touchy and genuinely moving on internet and social sites (Smith, 2010). Thus help in building a customer base for a product. But at the same time the product which is advertised through IMC, must be accessible in the market, so that customer could be facilitated while making purchase decision. Advertisers are compelled to use various marketing channels to cater for various types of customers however the intactness of messages meaningfulness is a significant altercate for business professionals (Zavrsnik & Jerman). IMC is vastly accepted in the advertising of hotels and other services (Comm, Saura, & Rijeci, 2009) . This paper turns its focus towards analyzing the famous cases of implementing IMC in a real world setting by The See-board Energy and Ice hotel AB. These organizations belong to very different businesses, but the applicabi lity of IMC could be highlighted by the analysis of these two campaigns. First of all, this